Bounty Paper Towels
Print & Digital AD Design
For this project, I designed both print and digital advertisements for Bounty Paper Towels, showcasing the product's versatility and strength for wrapping and protecting items. The goal was to highlight how Bounty Paper Towels can be used not only for cleaning but also for wrapping delicate items, offering a reliable and eco-friendly solution.The print ad featured bold, clean imagery of the paper towels effectively wrapping fragile items, paired with strong, modern typography that conveyed the product's durability and practical use. For the digital ad, I used dynamic visuals to demonstrate the wrapping process, with a focus on how Bounty Paper Towels protect items during storage or transport. Both ads were designed to emphasize convenience, strength, and the product's unique benefits, appealing to consumers looking for a versatile and reliable solution.
View The Presentation
The goal of this project was to reposition Bounty Paper Towels as a versatile and reliable solution for wrapping delicate items, in addition to their traditional use for cleaning. The challenge was to shift consumer perception and highlight the strength and durability of the paper towels in a new context.For the print ad, I focused on creating a visually simple yet impactful design that showcased Bounty’s strength through the imagery of it securely wrapping fragile items. The clean, minimalistic design was meant to convey the product's practicality and high performance in a straightforward way. I chose bold typography to ensure key messaging about its reliability and efficiency was clear and easy to grasp.For the digital ad, I wanted to engage the audience through dynamic visuals that could demonstrate the wrapping process in action. The goal was to create a sense of trust, showing how Bounty Paper Towels can protect items during storage or transport. By focusing on both functionality and ease, the campaign aimed to broaden the use cases of the product, emphasizing its all-around utility and positioning it as an essential household item.