The previous Sporting Life website had a cluttered interface that made browsing and shopping cumbersome for users. The redesign focused on improving site navigation, creating a more visually appealing product display, and enhancing the checkout experience. The process began with user research and competitor analysis to identify key pain points and opportunities for improvement. Wireframes and prototypes were developed to test different layouts, ensuring the final design prioritized ease of use and quick access to key product categories.The new website featured a clean, modern aesthetic with a well-organized menu structure, allowing users to find products effortlessly. High-quality imagery and engaging product descriptions were incorporated to elevate the shopping experience, while improved filtering options made it easier for customers to refine their searches based on preferences like size, color, and brand. Mobile optimization was also a key focus, ensuring a seamless browsing and purchasing experience across all devices. Additionally, the checkout process was streamlined to minimize friction, reducing cart abandonment rates and improving overall sales.