Vixen Designs (Self Made)
Brand Design
Vixen Design is a self-made graphic design company I created as part of my personal project to showcase my skills in branding, logo design, and creative direction. The goal of this project was to establish a unique design identity for a fictional company that could serve as both a portfolio piece and a demonstration of my design capabilities.The company’s branding is centered around a bold and modern aesthetic, incorporating sleek typography, vibrant colors, and strong visuals to represent a creative, energetic, and forward-thinking design agency. I developed the logo, color palette, and brand guidelines with a focus on creating a memorable and versatile brand that could work across various mediums, including digital and print.
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The idea behind Vixen Design was to create a brand that embodies creativity, confidence, and innovation—values I wanted to communicate through my work as a designer. I chose the name "Vixen" because it conveys energy, uniqueness, and sophistication, which I wanted the brand to represent.In designing the logo, I aimed for a modern and clean aesthetic with sharp lines and a bold color scheme, ensuring that it would be easily recognizable and adaptable across multiple platforms. The design process also involved crafting brand guidelines to maintain consistency in the application of the logo, typography, and colors across various materials, from business cards to digital platforms.The project was also an opportunity to explore the full spectrum of design, from concept to execution. By building Vixen Design from scratch, I was able to showcase my versatility and ability to create a cohesive brand identity that resonates with modern audiences, while reflecting my skills as both a designer and a creative entrepreneur.