Baskin Robbins
AD Campaign
My Role: Concept Development, Motion Graphics Design & Ad Development
For my Baskin-Robbins campaign, my objective was to highlight the brand's commitment to diversity, equity, and inclusion (DEI) by showcasing its global presence and embracing the diverse cultures that influence its flavors. I wanted to design packaging that resonated with customers from different countries, reflecting their local tastes and traditions. By offering limited-edition packaging that varied by region and flavor, the campaign aimed to celebrate the uniqueness of each culture while reinforcing Baskin-Robbins' commitment to inclusivity.
View The Presentaion
I explored the power of packaging design to convey messages of diversity and belonging. I chose to incorporate cultural elements, vibrant colors, and iconic symbols from each country represented. This created a visual connection with customers, allowing them to feel proud of their heritage while enjoying the familiar and beloved taste of Baskin-Robbins. The campaign not only increased engagement but also fostered a sense of community and connection among Baskin-Robbins' global audience.
Process Work
